A fourth-generation coffee brand reimagined for today’s café culture. We worked with Degayo Coffee House to refresh their identity, unify their story, and create a visual language that feels warm, modern, and distinctly “Degayo”.
Previously operating under an older brand name, Degayo Coffee House needed a refreshed identity that could grow with their retail ambitions and tell a clearer story about their origin from Gayo Highlands, Indonesia.
End-to-end brand identity for a coffee house:
Brand Identity Design
We built Degayo’s identity from the brand foundations: logomark, wordmark, color system, and supporting elements. The visual direction balances earthy warmth with a structured, contemporary grid — mirroring the craft and precision behind every cup.
Storytelling Assets
To express Degayo’s story, we developed a set of supporting illustrations and brand scenes that map the journey from tree to cup. These assets bring warmth into the brand and help educate customers across menus, wall graphics, and social content.
Packaging
For their in-house beans and retail products, we designed a packaging system that’s bold on shelf yet consistent with the café’s interior language. Each blend has clear hierarchy for name, tasting notes, and origin — making it easier for customers to choose their coffee.
Brand Guidelines
The brand usage guidelines capture logo rules, color proportions, type hierarchy, photography style, and layout templates. This ensures the Degayo team — and future partners — can keep the brand consistent across new outlets, campaigns, and collaborations.
Ready to start?
Whether you’re opening your first café or refreshing an established brand, we help you build a visual identity that feels true to your story — and clear to your customers.
Contact
Share your project, timeline, and goals with us — we’ll get back with a clear,
no-obligation overview of how we can help.
Email us at
contact@theblank.studio